Marketing

The democratization of marketing? Know what this means? Essentially, it’s about the fact that consumers are taking power and being handed power by smart marketers to […]

Ask Jeeves, bought out by Barry Diller in July, is dropping its famed Butler logo in favor of a new brand identifier. The butler was good […]

Is there anyone in North America who has not yet determined that the Herbal Essence brand of shampoo is the one that most men want their […]

How often do you hear of salespeople that walk into a meeting all pumped up about their new invention only to learn that their customer doesn’t […]