Marketing

So I’m on a train in Germany and can no longer count on both hands the number of homes I see with solar panels on their […]

Competition is good. Competition weeds out the week. How would you define "unfair" competition? Click on the link below for some insight into that aspect of the consumer solar industry in North America.. Sass

OK, so get this. I received a call from a friend a few days ago complaining that my dog was going to a “spa” and she […]

I discovered this gem entry by Tom Asacker about branding and how marketers need to move from mystery to madness. It comes back to the democratization […]