I just love California! Last week I visited the site of our first dealer solar canopy (sorry can’t reveal the location just yet), met with military OEM manufacturers who dined me on the beach in LA, and then with some darn bright Silicon Valley types who created an iphone app for finding “greenzone by sunlogics” or other electric vehicle charging stations with a GPS locator. Very cool. Their stuff also gives us so much more information about user charging habits, power consumption, etc., which comes back to the fact that data is almost always “monetizable”, you just have to know how to sell it, and to whom.
The challenge of any investment in solar power has always been the payback for residential or commercial owners hoping to reduce their cost of “black power” (as its called in Australia) and use more and more “green power”. A discovery I made last week leads me to believe that paybacks can be cut in less than half. It is something which is staring us all in the face yet is being implemented by only one renewable energy company to my knowledge (not sunlogics…yet!).
As things ramp up in the EV industry and its link to renewables, expect to see some very innovative business model combinations explode onto the market. Of course, it won’t be “old school” marketplace mouthpieces that will know what to do most with them…I think we’ll see more and more consumer goods and true “new media” types entering the fray and turning the manner in which this “new” industry markets into true marketing leaders.
But hey, what does this 50 year old solar blogger know?…By the way, two geniuses from Silicon Valley that I met…average age of 26!
Sass