Marketing

September 5, 2011

If I build a better mousetrap, will they come…

The world is rampant with “amazing” mousetraps. Products that are far superior to those on the market, services that really catch the “need” of the customer. […]
August 15, 2011

Land of the giants…

So with Google announcing today that it is acquiring Motorola Mobility, the battle of the titans is looking to be Apple vs Google and Google vs […]
July 5, 2011

A brand vs a logo…

When you talk to anyone outside of the “marketing sphere”, most will confuse a “brand” with a “logo”. A simple manner in which to understand the […]
June 8, 2011

How to head up marketing in a public company…

Quite the title… being labelled “VP of Marketing”. Taken by many, understood by few. The role of a head of marketing in a public company is […]