Leadership

September 5, 2011
Published by sass at September 5, 2011
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If I build a better mousetrap, will they come…

The world is rampant with “amazing” mousetraps. Products that are far superior to those on the market, services that really catch the “need” of the customer. […]
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August 17, 2011
Published by sass at August 17, 2011
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Building bridges..

The credit for this gem goes to my dad who passed it along this morning… The Carpenter Once upon a time, two brothers who lived on adjoining […]
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August 17, 2011
Published by sass at August 17, 2011
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History repeats itself…if you let it.

1. The old industrial giants in the US and other countries died because of a mentality that I have termed “the silos of secrecy”. New companies […]
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August 15, 2011
Published by sass at August 15, 2011
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When you set aside the fancy marketing tools…

Here is an amazing article on the guts of a brand. Its not about a media plan, social media engagement. Those are tools which deliver on […]
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