Many of us often hear “I need” this or that. What do we really “need”? Do we NEED the BMW? Do we NEED the house in the centre of town? Do we NEED that two-week christmas vacation in the islands? I could go on and on…
My point is that we often confuse needs and desires, and therein lies a secret. When we make something a desire rather than a need, we’ll often get it. When me make something a need, that is not, we will not. The mind that believes that it needs something is often tricking itself, because the very act of needing, makes you less likely to get it. Letting go of the need, helps you relax, and helps you do whatever it is you must do in order to actually get that thing you desire. Staying anxious or over-focusing on the need, is actually helping you create a situation where it doesn’t become possible.
Does this mean we don’t work towards achieving those things we identify as needs that could be nice to have? Not at all. I am only writing about making that need into a desire in our minds and then getting what you want. If you need chocolate ice cream today and they don’t have it at the store…do you have a fit…or do you accept the choice they have that day, knowing full well that chocolate ice cream will soon be back on their shelves?
So by the same token, make your needs (except those basic ones which nature demands) into wants and then you will live a relaxed state which will help you get what you want. Athletes who relax before their performance, often do better. Business people who walk into negotiations relaxed often win what they wanted in the first place. Guys or girls who walk into a bar with that “need” look…what to they get?
So relax, enjoy, desire…and win.
Sass
6 Comments
Hello, dear Sass!
Basically I agree with your point of view. As a share-holder since 2008 I find it harder and harder to relax and enjoy when looking at the price-development at the otc.bb – for I loose and don’t win.
Best regards
Andreas
What I need and want is for you to get your stock up.
What you have seen us do in teh first part of 2009 is focus on costs. The signing up of Energizer is what we did, in addition to the work on new products, to perk up sales. I don’t need to tell you that all we need to do is now combine the two to be successful.
Yesterday you saw us turn our focus on getting business secured for 2010. Expect more such moves now that we have costs in line and margins are up.
Sass
Dear Mr. Sass,
I am a Montreal businesswoman currently travelling in Africa with my husband. Our discovery that there is a great demand here to find solutions to the ongoing energy crisis has inspired us to start exploring how we can make a difference. In our research, we were very excited to discover your leading-edge company and products. We were further encouraged and moved to find that you are a CEO with heart – kudos to you for staying connected with your stakeholders through a blog.
It is my desire to meet with you in the near future to share ideas with you on how we may be able to help ICP expand its market share and R&D into unexploited territory.
Could you kindly let me know via email the best way to reach you once I’m back in Montreal?
Regards,
Veronica
Veronica,
It would be my pleasure. Please call my assistant Isabel at 514 270 5770 x101 and have her set up a mutually convenient meeting.
Sass