Well, there are some non-automotive automotive people that have learned from the world’s number one brand, Apple, how to market electric vehicles.
Coda has opened up an “apple store” of electric vehicles in a mall in California. Its obvious that the company has some out-of-the-box thinking going on. Plus they have an EV “genius bar” and valet service for maintenance. The car even has an iphone cradle for music syncing and recharging right in the dash!
Whether or not Coda survives in the rough automotive world or not, they are sure to turn heads in the HQs of the major car corporations who’s CEOs will surely turn to their CMOs and say “now why didn’t you think of that!”…
Next incoming innovation: Solar Power Home Systems sold right next to the cars…hmmm…
Sass