Published by sass at August 2, 2005 Tell me, what does your brand stand for? Is it just a name, a logo, a funky slogan? Did you even ever give it more than a momentary thought or effort?
A brand is more than a promise. This blog deals with my views on the value you can bring to yourself and/or your organization by understanding branding and brands, and some examples of branding that works for both personal and corporate value. I use the example of Wayne Sales, CEO of Canadian Tire, to help illustrate the points of personal branding, and Coca-Cola as a corporate example...
