Investor angst cannot be ignored…without a price.

Many investors in SLMU are posting on their investor boards that I should be communicating the reasons for delays of the reverse merger, rather than blogging away.

I made a commitment (which I did partly break to address one particular point last week) that I would not post to their boards, because that information is not reasonably public. At least by posting here, it is my own personal space and I do so as my own opinion, without representation of any entity.

I will maintain my silence until the leadership of the organization agrees that it is desirable to communicate with investors in a manner becoming of “best in class” marketing communications leaders. I have my own beliefs about investor communications, which are not always in alignment with others who are decision makers in the organizations I work for, or with. Yet clearly, when I am put front and center as the communication link, I am held accountable for the silence and for the noise. That comes with the job and I accept it, for as long as I hold the job.

Investors have a right to know relevant information which will lead them to invest one way or another. Nobody can take responsibility for their investment decisions, yet we can take responsibility for what we put out (or fail to) in the context of the inner circle knowledge that exists by officers and directors. The companies that succeed in developing investor loyalty and engagement are the same ones that do so with customers (which I wrote about a while back on this solar blog entry). Smart companies will treat all stakeholders using this philosophy and gain multiples on their earnings as reward.

I think everyone reading this blog is smart enough to draw their own conclusions. I remain hopeful that all will work out for the best for everyone and that investor patience through this initial phase will be redeemed.

Sass

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