The american consumer has awoken! Sales of hybrids are up almost 50% in the USA in 2007 vs 2006. So does this mean the american consumer has gone green?
Well, I personally think its a bit of that and much more of the cost of gas. “Voting with your wallet” is an old saying, and if applied to the hybrid industry, its a call for more reasonable gasoline expenses rather than necessarily showing one’s green side. However, I bet there isn’t one hybrid owner out there that doesn’t CLAIM to be GREEN as a result of having chosen that type of vehicle, and well they should!
The trend is likely to continue far beyond when oil falls below its current $80 per barrel simply because car makers have started to create more and more models as hybrids. So as the choice goes, so does the buyer.
In the end, as long as everyone is happy (you and your wallet) what counts is that we are moving in the right direction when it comes to the automotive industry.
Sass